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Number One Reason Businesses Fail

Business Communication is Critical

Number One Reason Businesses Fail

According to Eric T. Wagner, Contributor to Forbes Magazine, eight out of ten businesses fail within the first 18 months. Why? The number one reason given is lack of communication with existing customers.

The word lack is interesting, given the vast amount of digital business related communication flooding the net on a daily basis, not to mention the amount of unsolicited material in the snail mailbox. Lack, in this case, cannot possibly be related to quantity. That leads to only one other conclusion.

Our communication lacks quality.

Apparently, frequent, meaningful communication with your customers is critical, even in our fast paced, crazy busy world that shops online and demands instant gratification. Perhaps, the personal touch is back in style. Or, perhaps it never went out of style but became too difficult with the various communication channels used by the masses.

Either way, delivering the personal touch and keeping in touch are still top priorities if you want your business to succeed. In other words and layman’s terms, we have to figure this confusing communication thing out.

Social media and email marketing campaigns are just a couple of tools we use to network and stay connected with clients. Yet these must-do marketing tools can, very quickly, become a full-time job if not managed properly. Not to mention, simply distributing canned content to social media friends, fans and followers, is still lacking the personal touch. It can be less than genuine and hardly meaningful and our clients know it. There are some things, the system simply cannot do.

However, a system that streamlines your online marketing and communication efforts can free up your time, leaving you better positioned to do what must be done if you want to succeed: make friends. And making friends isn’t complicated at all.

Call First Up Marketing Services at 615-504-3719 today and ask for your free consultation. We will keep your online presence fresh and appealing, while enhancing and promoting your brand. With our marketing services in place, you can spend more time shaking hands.

~Denise Mistich

Resources

Five Reasons 8 Out Of 10 Businesses Fail, Eric T. Wagner, Contributor to Forbes Magazine.

However, a system that streamlines your online marketing and communication efforts can free up your time, leaving you better positioned to do what must be done if you want to succeed:

make friends.

And making friends isn't complicated at all.