Web Design and Marketing Suite for Payroll Company

Note: We redesigned SmartPayroll Solutions – HCM in 2023. Updated images are coming soon.

The Challenge

The owner of this payroll company in Duluth, GA, had an existing website, but she was nowhere to be found in the search results. She needed a new site altogether for a better appearance and SEO purposes. She also needed a presence in local directories and social media.

Though there is never a guarantee, we were confident we could get her on page one of the search results for the community where her business was located.  However, she needed to rank well in Atlanta, GA also. Ranking in a location, without having a physical presence there isn’t so easy as it means competing with businesses actually, physically located in that area.

The Solution

We used WordPress and a very versatile theme to create a website that looks fantastic. We conducted keyword research and created at least 13 pages of optimized content prior to launch. Then we implemented an aggressive, ongoing marketing plan that got her on page one in her community within a few weeks. Once the dust settled a bit, we tackled the search results for Atlanta and soon, she landed on page one in that area as well.

This client was so happy with the results, she invited Denise Mistich, owner of First Up Marketing Services, to act as Marketing Director for her firm.